Meet the Staff

Lynn Schwarz
Lynn Schwarz


As the captain of the ship, Lynn casts the vision based on direction from the Board of Directors and keeps us all on course. Her day to day responsibilities are too numerous to list.

Barb headshot
Barb Strickland

Director of Member
& Safety Services

In addition to managing our membership functions and database maintenance, Barb performs safety consultations including yard safety audits, safety training, webinar creation and CPR classes.

Kelly Franklin1
Kelly Franklin

Office Manager

Kelly manages all AP & AR, processes all event/education registrations and membership renewals. She is the contact for all business forms and promo items as well. Kelly oversees the newsletters and promotes BMSA’s programs and services. She is also the face behind our social media presence on Facebook and Instagram.

Susie VanLandingham
Susie VanLandingham Sidhu

Director of Education
& Training

Susie works closely with the BMSA membership to determine our focus for educational programming. She plans and coordinates our seminars, webinars, educational events & the summer conference. Susie serves as the point person for our online training portal.